Pearson Farms was a successful produce operation that had traditionally sold their peaches and pecans in brick and mortar stores. Over time, they dipped their toes in the world of eComm to see if they could grow their business even more. Over the course of a couple of years, I led the creative work and the production work for Pearson as we refreshed their brand and their digital marketing presence. I led the charge in creating a new ecomm-friendly website with new content, an improved look and a better user flow. I also had the chance to help guide the refresh of their content, their story and their product photography in addition to their digital funnel work. Over two years, the work helped increased their online revenue by 5 times.